Elves Behavin' Badly

PMS International, the premier importer and wholesale distributor of quality products in the UK for over 50 years, is bringing its hugely successful brand, Elves Behavin’ Badly, to BLE. Since its debut in 2017, Elves Behavin' Badly has captured the hearts of parents and children, becoming a beloved Christmas tradition. With its unique combination of mischief and cheer, the elves have become synonymous with Christmas in many households and the go-to for holiday entertainment. As the festive season approaches, Elves Behavin' Badly is poised to bring even more pranking and cheer through its new products, branding, and licensing partnerships. It will also be launching its biggest consumer marketing campaign to date. With a focus on multi-channel engagement, the campaign aims to excite children and raise brand awareness among adults. YouTube advertisements, TV advertising, VOD and presence on social media platforms will bring the mischievous elves to life, delivering laughter and chaos to families everywhere. This high-impact campaign, set to commence in November, is projected to reach millions of consumers, further establishing Elves Behavin' Badly as the pinnacle of festive mischief.