Reginald Ames & Mount Everest Tea Company

Japan Premium Food & Travel is a UK-based importer and supplier of authentic Japanese foods, working directly with trusted producers across Japan. At Caffé Culture, our focus is on one of Japan's most iconic ingredients: premium Ise matcha from Mie Prefecture. We work closely with experienced tea producers to supply high-quality matcha with full traceability, delivering consistent flavour, vibrant colour, and reliable supply for cafés, bakeries, restaurants, and manufacturers. Whether used for traditional tea, lattes, desserts, baking, or innovative menu creations, our matcha offers a rich umami profile with a smooth finish that stands out in both taste and performance. Visit our stand to discover the versatility of authentic Japanese matcha, sample our range, and learn how we can support your business with premium ingredients sourced directly from Japan.