Peyo Company – The Smurfs

Blue, small, and standing only three apples high, the Smurfs value team spirit, loyalty, fun and respect for nature. They might be hard to tell apart at first, however, each Smurf has his or her own particularity. There's a Smurf for everyone! The success story continuous for Peyo's blue heroes with a smurftastic licensing program including iconic collaborations & merchandising in fashion & lifestyle, video games, food & drinks, location-based experiences and of course, book publishing : it is now time to get even more excited with a brand-new Paramount movie coming in July 2025 for all audiences that will bring the Smurfs in an new adventure-musical-comedy that will set out to answer one of life’s big, universal questions: What is a SMURF?