The Smiley Company

ABOUT THE SMILEY COMPANY: 50+ YEARS LEGACY The Smiley Company has transformed the iconic Smiley icon into a global retail empire. Originating in 1971, it was created by journalist Franklin Loufrani to symbolise good news. Now led by CEO Nicolas Loufrani, the company has become a powerhouse in brand licensing, emphasising spreading joy and positive vibes. Smiley has evolved over the last 50 years, to having a strong presence across fashion, lifestyle and many other sectors. Smiley has a unique position with their partners enjoying success across all age groups and genders from tweens & teens to adults. Smiley is now set to expand into preschool markets with Mini Smiley, aligning to the brand values of Positivity, Storytelling, Sophistication and leveraging Smiley brand awareness, desirability and partner relationships along with an all-encompassing multi million Euro launch plan. Key Data: 5O+ years history Top 60 Global Licensor Over 40 million units sold across 147 countries Consistent double digit growth year on year since 2006 2023 Social media reach of 192M Trademarked in over 100 countries Retail Partners: Global Retail Chains: H&M, Zara, Bershka, Pull & Bear, GAP Department Stores: Galeries Lafayette, Nordstrom, Macy’s, M&S, Fashion Chains: Kiabi, Next, Primark, Urban Outfitters, OVS, Terranova, Gemo, C&A, Reserved, Lefties, Hot Topic, Mass Retail: Target, Walmart, Asda, Tesco, Carrefour, Auchan, Lidl, Aldi. Licensees: Over 450 across key categories; Fashion & Accessories. Home & Gifting. Hi Tech. Health & Beauty. Stationery & Publishing. Toys and Games. Food & FMCG. Jewellery & Watches.