Pembe the Pink Cat

Pembe the Pink Cat is a Copenhagen-born character brand celebrating self-expression, empathy and the freedom to be yourself. Gentle, goofy and always trying to stay composed, Pembe is accompanied by Little Pembe, their energetic and unfiltered inner self. With a growing international licensing programme spanning toys, publishing, apparel, stationery, accessories and gifts, Pembe is building a colourful world for children, teens and kidults. Through relatable humour and visual storytelling, the brand reminds everyone that being different is worth celebrating and that softness is never a weakness.