Maui and Sons

Founded in 1980, Maui & Sons has evolved into a global outdoor lifestyle brand. Embracing its heritage of the laid back, fun-loving vibes of Californian culture, and mixing it with the colorful, retro flair of the 1980s and 1990s, Maui & Sons’ signature designs and logo are recognized worldwide. One of the founding surf labels in the business, Maui & Sons has lived up to a high standard of quality for over 40 years, attracting a diverse, loyal following that appreciate the brand’s island-inspired ethos and authenticity.