Project First - Leo The Truck

Project First is a production studio focused on creation and distribution of preschool and children’s entertainment content both animated and live-action. From our portfolio Leo the Truck cartoon series stands out. According to Brand Trends survey, every second kid who have watched the cartoon, becomes a fan! With over 1 billion monthly views on YouTube, we also produce our own mobile apps as well as live-action YouTube content in 15 languages which provides integration options for our licensees. In Germany we have launched products with Edel and Panini and in US we are present in Walmart and Target with our apparel collection. About Leo the Truck: Leo is an intelligent and funny truck. He brings to the playground the details of the construction kits and, together with the audience, collects a new model out of it. Leo’s best friends Lifty the Loader and Scoop the Shovel help him with this process. The series is targeted for the youngest audience (0-5 years old). While watching, children develop their spatial intelligence and attention: some of the details are hidden on the playground and kids need to find them together with Leo. 2 seasons produced (130 episodes) 3 season in production 26 billion views on YouTube 30+ million apps downloads 15 languages on YouTube