World of Neopets Limited

Neopets is an iconic virtual pet franchise that has fostered a global community of over 150 million registered users. Now an independent entity, the brand is evolving into a premier transmedia IP, delivering immersive storytelling and gaming experiences far beyond its classic browser-based roots. By expanding across web, mobile, and emerging platforms, Neopets is building a transgenerational ecosystem where long-time fans and new players alike can explore the rich lore of Neopia together. From physical collectibles and board games to community-driven digital events, the franchise continues to modernize for a global audience while remaining a nostalgic safe haven for its lifelong fans.