The Wyld Bunch

The Wyld Bunch (Stand P236) is the global social media and influencer marketing studio for the licensing industry, built to turn audience attention into demand, and demand into revenue. 5.2 billion fans are already active across social platforms. The opportunity is not reach. It is how that attention is converted into something commercially meaningful. Core services include social media and YouTube management, influencer marketing through Clout, TikTok Shop and TikTok Shop Live activation, and print on demand to support IP growth and prove consumer demand. The Wyld Bunch brings these together through a connected approach that links content, influence and commerce into one clear system. At the centre is Clout, a micro influencer platform created specifically for licensing. It connects brands and IP with carefully selected creators across all major platforms, building advocacy at scale and driving measurable awareness and demand. Social channels build consistent audience engagement. YouTube drives long term viewership and monetisation. Influencer campaigns extend reach and credibility. TikTok Shop and Live convert interest at the point of discovery. Print on demand links directly to influencer activity, generating real sales signals that support retail conversations and licensing opportunities. The result is not just visibility, but proof. Proof that audiences engage and buy. The Wyld Bunch works globally with rights owners, licensees and agencies, acting as a trusted partner that speaks in plain terms and focuses on outcomes. Meet Paul Brunton at the stand to explore how this approach can support brand growth, retail interest and new licensing opportunities.