Rights & Brands

Rights & Brands (R&B) is a global agency promoting art, literature and design brands that aim to inspire audiences with stories and a vision for a better world Rights & Brands operates a worldwide network of 20 sub-agents and 900 clients, representing iconic brands, artists, and authors. R&B is the worldwide master agent on behalf of Moomin Characters and represents the likes of Astrid Lindgren, Stig Lindberg, Carl Larsson-gården Sundborn, Ilon Wikland, The Smurfs, Tove Jansson, Sam Wilde, Sofie Sarenbrant and many more. R&B is ranked as the top 19 licensing agency worldwide, with an estimated retail value of 930M Euro. We develop and create collaborations with leading brands such as Acne Studios, Uniqlo, Patou, Fiskars Group, H&M, RIMOWA and Finnair. Rights & Brands headquarters is in Stockholm, with local branches in Helsinki, Barcelona, Oslo, Hong Kong, London, Los Angeles and Tokyo. R&B was founded in 2016 and has a yearly turnover of over 320M SEK.