Mabong

■ Maring Co., Ltd. & Key Achievements Corporate Vision: A social content company leading the popularization of mental self-care by combining original character IPs with psychological self-therapy. Global IP Competitiveness: Expanding global presence by winning the 'Jury's Special Award' at the Tokyo Gift Show, participating in the China Licensing Expo, and advancing to Brand Licensing Europe (BLE). Offline Retail Success: Proven high marketability of goods through consecutive, successful pop-up stores at major retail hubs, including the Shinsegae Department Store Daegu Branch. B2B & B2G Expansion: Operating mental health and psychological support programs in partnership with over 150 schools, public health centers, and regional counseling centers nationwide. ■ Original Character IP: Mabong-i & Friends Character Identity: An "emotional plush" hedgehog with soft fur instead of sharp quills, designed to warmly embrace and heal people's emotional wounds. Design Scalability: Endless product expansion into edutainment tools and lifestyle goods by simply adding outfits and props, while strictly maintaining Mabong-i's original core design and shape. Universe Expansion: Engaging storytelling featuring a cast of 'Friends' (Heebong-i, Kkangbong-i, Gobong-i, and Sombong-i), each assigned unique personalities and distinct psychological roles. ■ Mental Care Specialized Content: MaFit Content Definition: A "Mental InBody" diagnostic and care solution that helps individuals track and manage their emotional state, much like building physical muscles. Service Structure: A multi-dimensional integration of quick online diagnostic tests and offline emotion-tracking workbooks, based on assessments designed with psychology experts. Expected Effect: Lowers the barrier to mental care by combining the friendly Mabong-i IP with gamification elements, effectively supporting self-resilience for children and young adults.