Mercis bv

70 years of brand heritage (2025); About Dick Bruna and miffy; Miffy was “born” on 21 June 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist. 70 years later, the miffy books have sold more than 85 million copies, and are currently published in more than 50 languages. Merchandise is available across five continents and highly integrated business units in the fields of publishing, media and licensing support miffy’s global explorations. From children’s book character to global design icon. More information about Dick Bruna’s life and work, visit www.miffy.com | info@mercis.nl